The entertainment industry was built on a media system that no longer exists. The media system that has emerged is embodied with new innovations, multiple platforms for exploring the art of storytelling and opportunities for audiences to participate and engage with story like never before.
Every time a new innovation hits the marketplace, it upsets the existing system meaning that the media system will be ever-evolving (see Disruptive Storytelling). The days of a media system that remains the same for 100 years have come to an end. This means that in the entertainment industry, change is the new normal and constant evolution a necessity.
Despite this evolutionary shift, the struggling industry continues to rely on entertainment strategies built on a system of the past that has changed and will continue to change. It’s time for new, evolved strategies to lead the way toward transforming the art and business of storytelling back into a robust industry.
What are the key principles of 21st century entertainment strategies?
- Creating meaningful, engaging story experiences.
- Using new technology to innovate the art of storytelling.
- Collaboration between storytellers and marketers.
- Innovative budgeting and distribution models.
- Inviting audiences to actively participant in story.
It’s a tall order, indeed. Though those story visionaries (see Story Entrepreneurs) who are willing to take risks, evolve and embrace new strategies, will be the ones that lead this industry into a new age of brilliance.