How do you monetize the new Hollywood? I believe there are several answers to this daunting question (depending on IP, existing business models, etc.), but the foundation of where sustainable answers will evolve can be found in building models that are in favor of the audience.
What?! Give the audience power?!
For many who have worked a long time in the entertainment industry, this is an insane idea to wrap their heads around. This industry has spent the last 100 years telling the world what stories to consume and how to consume them. Audiences had no other choice but to accept our models if they wanted to be entertained.
Well, that is not the case anymore. Hollywood no longer owns the marketplace on storytelling Continue reading