Stories help make meaning of life. It’s through stories that we come to understand social and cultural life, and who we are. We are attracted to stories of celebrities and public figures, stories about our favorite TV characters or stories of our friends, because every narrative moment is a reflection of people and life that helps us further understand, craft and tell our own stories. This process of self and meaning making drives our passions and brings purpose to our lives.
Understanding the powerful role of identity and culture formation in the consumption of story is crucial to creating successful story and story experiences in the 21st century. “Selling” story is no longer about making first weekends, it’s about telling meaningful stories and creating engaging story experiences that resonate (click here to see what happened to the film “Bruno“.)
Stories will thrive if the narrative experience is rich with meaning that moves audiences. When we move audiences we create further engagement and growth of an IP (intellectual property). To grow, story properties must be relatable and provide audiences with a reflection of their own selves, or at least a reflection to stoke their current understanding of self. It is here that story engagement, evangelism and commitment thrives, and thus your story IP.
The most successful stories today and in the future will be those that engage audiences at the level of human, inspiring them to embrace, resonate and celebrate their humanity, thus allowing them to find deeper meaning as they craft their own stories.