Story 101: Story is Active, Entertaining & Human

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sto·ry  /ˈstôrē/ noun — A narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale.

 

 

At the heart of StoryDisruptive changes is the power of story and how it lives, breathes and moves in people’s lives. To engage audiences in story, we need to take a closer look at “story” itself. How is story used in peoples lives? In culture? What makes a “good” story? Let’s start with the basics …  Continue reading