4 Key Strategic Approaches The New York Times Took to Save Their Business

Screen Shot 2014-05-30 at 9.46.54 AMThe New York Times’ leaked innovation report was probably the best thing that ever happened to the Times. Of course, the global humiliation of their digital failures had to have stung at first, in the moment, but in the end the way they responded to the truth of their situation – that they were stuck using old ways in a new world – become the source of how they found their way towards evolution. Rather than licking their wounds and doing the same thing they’ve always done, they embraced their need to change their perspective and adopted a new road map to help them take the Times legacy into the digital age, and today, they are starting to thrive. Continue reading