Silicon Beach Fest: Social Media, Big Data & Ellen Selfie

Photo Jun 23, 4 14 54 PMLast week at Silicon Beach Fest I was on the Social Media & Big Data panel with Josh SpectorMarc KarzenDan LevittHannah Stiefel, and Salvador Aceves where we discussed how to engage social audiences by knowing your audience via big data and then using this data to build a relationship with them that serves them as much as it serves brands.

Much ground was covered and discussed, though the highlight was to hear Josh Spector discuss the evolution of social media around the Oscars and, in particular, the infamous, branded, Ellen selfie that went far and wide. This selfie was a genius moment that served all involved by giving something of value to the audience while simultaneously capturing a large number of eyeballs for both Samsung’s Galaxy and the Oscars. A win-win for everyone – audience & brands. What a great successful 21st century content and social marketing moment.

Overall, it was a great panel discussion which added to the larger, inspiring conference that was rich with insights and people passionate about innovation and business.

Silicon Beach Fest 2014: Social Media & Big Data Panel

Photo Jun 23, 4 14 54 PMLast week, Lara Hoefs was invited to speak at this year’s Silicon Beach Fest on the Social Media & Big Data panel with Josh SpectorMarc Karzen, Dan LevittHannah Stiefel, and Salvador Aceves. They had a rich discussion on social currency, big data and how social media is changing Hollywood. For more details on the discussion, check out this article written by USC Annenberg’s digital news source Neon Tommy.