A Brüno Case Study: The 2009 Audience uprising! (Part 3)

Part 3 – New 21st Century Strategies for SuccessUnknown

Brüno was the first film to be so drastically effected by the power of the audience – who had an opinion, broadcast it and drowned out the marketing messages. This Coup d’état on Hollywood, from audiences over studio giants, has effected how the entertainment industry creates and sells stories. For the industry to survive, it will need to understand, accept and adapt to these changes (see Hollywood and Disruptive Storytelling).

So what exactly does the ‘Bruno’ story teach Hollywood about how to craft an IP in the age of social media? Continue reading

A Brüno Case Study: The 2009 Audience uprising! (Part 2)

Part 2 – The Social Media Revolution

How did Brüno go from being the #1 movie in America to #3 in less than 24 hours?

Many people have tried to explain why Brüno crashed on its opening weekend. Some have blamed the filmmaker and others the marketing campaign. But Universal did their best with a bad movie on their hands. The most important factor effecting the unprecedented decline in ticket sales from that Friday to Saturday night, was the unaccounted for rise of social media. Let’s take a look back at what was occurring in the sociocultural landscape at the time Brüno was releasing.

The Social Media RevolutionFacebook-2011

Back in late 2008/early 2009, while Universal was planning the marketing campaign for Brüno, Facebook and Twitter were exploding and revolutionizing the global social and cultural fabric (the “Year of the Social Network”). Continue reading

Binge Viewing & 5 Insights on the Future of Story Consumption

imagesThe recent Harris study confirms that binge viewing is the new norm. They found that 62% of people watch episode after episode, right after each other.

I’m definitely one of those 62%. I’ve partaken in the lure, escape and enjoyment of diving into a beloved story world for hours on end. In fact, I watched all 75 episodes of Battlestar Gallactica while writing my masters thesis and working full time (and I don’t regret a single moment!).

Binge viewing might be new, but the instinct is not.

What is behind this “new” phenomenon? Why is this becoming the “new” trend? Should we be concerned? Continue reading

A New Age of Storytelling … The Audience is Waiting

imagesIn the entertainment industry, we can’t tell stories like we used to because the landscape of story consumption and creation has simply changed … and it’s not returning to what it was. Period. End of story.

So what exactly has changed? When did it happen? Where did it come from? How does this effect the business of storytelling?

To understand more …  Continue reading