You, Me & Brands: Cross-Platform Identity Building

imgresToday expression of one’s personal identity includes both who we are offline and online. And our online persona is expressed across multiple media platforms. We all have a “cocktail” of platforms that we use to express ourselves in our digital life. For me, my “cocktail” includes LinkedIn, Facebook, Twitter and the StoryDisruptive website. I also have a collection of content that plays a role in the expression of who I am to others. I have my status updates, blogs, pictures and videos. Some of these express the woman I am as a professional and in my personal life. Together, they stand to represent me to anyone looking to know me, professionally or personally.

This is how it is for all individuals expressing themselves in today’s digitally rich human communication system. Expressing who we are is a cross-platform experience created using our own unique content. Continue reading