Storytelling is a foundational human experience across time and cultures (thank you Joseph Campbell). Stories are a means of entertainment and escape; how we pass on culture and history; a way we connect and belong; and how we share who we are and come to know each other. Humanity has used stories from the very beginning as a fundamental tool to make sense of our world and our selves – from tales around the campfire to Shakespearian theater. Today, we continue to use story to share, express, belong, connect, think, learn and hope but in convergence culture we are doing so via many different media platforms.
The end of uni-directional storytelling
Transmedia storytelling has emerged as a result of the rise of different media platforms, which has provided us more ways to tell and experience story. Continue reading