Dodgers Dodged A Great Original Content Opportunity To Engage Fans

Article By Jonathan Tavssimgres-1

How exciting was it when the Dodgers were so hot at the end of the season to head into the MLB Post Season? For many in Los Angeles, just the thought that they will actually be able to watch the games on their television was enough to bring joy. Unfortunately, too many fans were unable to participate in the age-old ritual of being able to watch nearly any game on television because they didn’t have Time Warner Cable. For those who have sports superstitions (like I do), could it be too easy to blame the collapse on the very fact that many who couldn’t watch games when the Dodgers were playing lights-out could suddenly view every moment and, therefore, break the sports-win continuum? Naah! You can’t blame it on that. But the frustration the team felt with their post-season performance and the fans felt in not being able to watch as many games could possibly have been lessened if the Dodgers (and MLB) didn’t miss a golden opportunity to engage fans with original content production off the field.

Justin Turner #10 of the Los Angeles Dodgers reacts after striking out in the ninth inning against the St. Louis Cardinals in Game Four of the National League Divison Series at Busch Stadium on Oct. 7, 2014 in St Louis, Missouri. JAMIE SQUIRE/GETTY IMAGES

Photo by Jamie Squire

The blown opportunity – like the blown mid-inning pitching and saves on the field – can be found in Continue reading

4 Reasons Audience Development Will Replace Traditional Marketing

1) Customers = AudiencesUnknown-4

With all the new devices and media platforms, to truly engage customers with added value content they want to be entertained. Brands that will succeed in the 21st century will be those that embrace this role of becoming entertainers and focus not on converting customers but building audiences. Check out RedBull who has masterfully done this and now claims 42% of the market share for energy drinks.

2) Larger Audience = Larger Profitsimages

The answer of how to monetize in a digital age lies in audience development. The larger your brand loyal audience is, Continue reading

Social Media Redefines The Hollywood Marketing Machine

Neon Tommy: Annenberg Digital News

By Alex Gold June 22, 2014 | 9:31 p.m. PDT Staff Reporter at Neon Tommy

Click here to read the original article at Neon Tommy.

Photo Jun 23, 4 14 54 PMIn the entertainment industry, social media has become an increasingly important method to engage fans, track and measure sentiment, and drive business actions based on big social data.

At Silicon Beach Fest, a panel of experts discussed how they incorporate social media into multi-billion dollar franchises for content distribution, audience engagement, and social analytics. The panelists offered their advice and experience integrating social media with TV shows, live events, broadcasts, and film campaigns.

The panel included industry heavyweights such as Josh Spector, Managing Director of Digital Media and Marketing for The Academy of Motion Picture Arts and Sciences, and Lara Hoefs, CEO of StoryDisruptive and brand manager of the Twilight Saga. Other notable speakers included Hannah Stiefel, TV Marketing Specialist at ABC, and Dan Levitt, VP of Business Development at Jammer.fm. Continue reading