Joss Whedon: Reinventing Hollywood by Giving Away Apple TVs

This month’s Story Entrepreneur award goes to Joss Whedon.Unknown-2

And here’s why …

Last month, while Joss Whedon was on set filming The Avengers, his film In Your Eyes debuted at the Tribeca Film Festival where he then announced that the film would be available to rent immediately via the film’s site, powered by Vimeo, for only $5. Not only is that a fabulous digital distribution plan with direct monetization, but what happens next makes this film strategy ground breaking.

Basically, he had an audience strategy!

Screen Shot 2014-06-05 at 1.49.12 PMOnce audiences started renting the movie, Joss and team started sending out thank you gifts! Yes, they sent gifts thanking their audience for watching. And they were not small gifts, they sent Apple TVs, Xbox Ones, Weber grills and cacti! And they sent them to audiences around the world in Germany, Australia and the UK!

This distribution model and reverse crowdsourcing is brilliant, on so many levels! Here’s a few … Continue reading

The Elephant in the Transmedia Room: Monetization

Image by ampwiikk

Image by ampwiikk

Monetization is THE hot topic around transmedia.

Everyone is talking about it, avoiding it and watching those who are taking the risks to see what works and doesn’t work. Interestingly enough, I have even heard someone claim that until transmedia can be monetized they will not use the term! Interesting, and unfortunate as the term is helping us navigate the changes in Hollywood.

Anyway, we must remember that transmedia is a HUGE term (and will eventually go away! – see Transmedia 101) reflecting the overall changing landscape of story telling and story consumption across multiple platforms and story experiences. So when we talk about monetization, Continue reading