Today YouTube officially announced the roll out of paid subscriptions to their videos. This is a BIG StoryDisruptive moment. YouTube has taken a risk on a monetization model they think will be most successful on their site. And this changes the digital distribution of content by creating a monetization model available to any content creator – from studios to grassroot creatives. Continue reading
In a digital age where everything is shifting every day, the future of storytelling will rely on the leadership of, what I term, story entrepreneurs. These are people who are bold enough to take risks on developing, creating & supporting untraditional storytelling.
Story entrepreneurs are filmmakers, start-up CEO’s, venture capitalists and studio execs. I must say that I have an incredible amount of respect for studio exec story entrepreneurs who are willing to boldly take risks on untraditional storytelling which seem “crazy” to those within the traditional media system that surrounds them day in and day out. That kind of risk taking is the leadership we need in shaping the future of storytelling. Continue reading
The entertainment industry has experienced an earthquake … shaken by the emergence of alternative means of storytelling that is luring audience’s attention away from traditional modes towards new modes of storytelling. Basically, our industry is being disrupted.
What do I mean by being disrupted?
Disruptive innovation theory suggests that industry leaders can be pushed out by the creation of new innovations that bring a “simpler, more affordable, not as good product” to market and thus serving a new customer base and ultimately growing to force industry leaders to fail – unable to provide the “lower end model” (see Forbes assessment of the fall of Kodak).
In Hollywood, companies like Netflix or YouTube are rocking “the biz” as they provide new means for audiences to consume story in ways that cost less and are more conducive to their evolving digital lifestyles. Continue reading