In a digital age where everything is shifting every day, the future of storytelling will rely on the leadership of, what I term, story entrepreneurs. These are people who are bold enough to take risks on developing, creating & supporting untraditional storytelling.
Story entrepreneurs are filmmakers, start-up CEO’s, venture capitalists and studio execs. I must say that I have an incredible amount of respect for studio exec story entrepreneurs who are willing to boldly take risks on untraditional storytelling which seem “crazy” to those within the traditional media system that surrounds them day in and day out. That kind of risk taking is the leadership we need in shaping the future of storytelling. Continue reading →
The entertainment industry has experienced an earthquake … shaken by the emergence of alternative means of storytelling that is luring audience’s attention away from traditional modes towards new modes of storytelling. Basically, our industry is being disrupted.
What do I mean by being disrupted?
Disruptive innovation theory suggests that industry leaders can be pushed out by the creation of new innovations that bring a “simpler, more affordable, not as good product” to market and thus serving a new customer base and ultimately growing to force industry leaders to fail – unable to provide the “lower end model” (see Forbes assessment of the fall of Kodak).
In Hollywood, companies like Netflix or YouTube are rocking “the biz” as they provide new means for audiences to consume story in ways that cost less and are more conducive to their evolving digital lifestyles. Continue reading →
This week fans of “Veronica Mars” become business partners with Warner Bros as they raised over $3.5 million in the last 4 days and are now investors in the creation of the upcoming “Veronica Mars” film.
The “Veronica Mars” television show was on the air for less than 3 years and gathered a huge, passionate, loyal fan base. After the show was cancelled, creator Rob Thomas wrote a script to bring his story to film though Warner Bros chose not to fund it’s creation.
Cut to, this week …. Thomas tried something new, with Warner Bros’ support, he asked his fans to pitch in to fund the making of the film via kickstarter. Continue reading →