Last week at Silicon Beach Fest I was on the Social Media & Big Data panel with Josh Spector, Marc Karzen, Dan Levitt, Hannah Stiefel, and Salvador Aceves where we discussed how to engage social audiences by knowing your audience via big data and then using this data to build a relationship with them that serves them as much as it serves brands.
Much ground was covered and discussed, though the highlight was to hear Josh Spector discuss the evolution of social media around the Oscars and, in particular, the infamous, branded, Ellen selfie that went far and wide. This selfie was a genius moment that served all involved by giving something of value to the audience while simultaneously capturing a large number of eyeballs for both Samsung’s Galaxy and the Oscars. A win-win for everyone – audience & brands. What a great successful 21st century content and social marketing moment.
Overall, it was a great panel discussion which added to the larger, inspiring conference that was rich with insights and people passionate about innovation and business.