Cross-Platform Storytellers = Audience Architect + Story Architect

Information-TechnologyitTo create successful cross-platform story experiences, it’s important to understand there are two sides to the transmedia coin. Transmedia only begins at creating story across platforms; the other half is building a cohesive cross-platform audience experience. The two go hand in hand when building engaging, moving story experiences.

Several years ago, understanding that storytelling was evolving in a new media age, the visionary Lance Weiler made a shift in how he identified as a storyteller and he moved away from identifying as a filmmaker to that of a story architect.

images“At one point I considered myself a film-maker but those days are long gone. I now consider myself something akin to a story architect, in the sense that the stories I tell encompass design, delivery and technology.” – Lance Weiler, 2009

As we build story experiences in this connected digital age, one side of creating story experiences is building story architecture and the other is building audience architecture. Continue reading

Joss Whedon: Reinventing Hollywood by Giving Away Apple TVs

This month’s Story Entrepreneur award goes to Joss Whedon.Unknown-2

And here’s why …

Last month, while Joss Whedon was on set filming The Avengers, his film In Your Eyes debuted at the Tribeca Film Festival where he then announced that the film would be available to rent immediately via the film’s site, powered by Vimeo, for only $5. Not only is that a fabulous digital distribution plan with direct monetization, but what happens next makes this film strategy ground breaking.

Basically, he had an audience strategy!

Screen Shot 2014-06-05 at 1.49.12 PMOnce audiences started renting the movie, Joss and team started sending out thank you gifts! Yes, they sent gifts thanking their audience for watching. And they were not small gifts, they sent Apple TVs, Xbox Ones, Weber grills and cacti! And they sent them to audiences around the world in Germany, Australia and the UK!

This distribution model and reverse crowdsourcing is brilliant, on so many levels! Here’s a few … Continue reading

7 Critical Strategies Hollywood Must Learn from the NY Times Innovation Report

Screen Shot 2014-05-30 at 9.46.54 AMThe New York Times innovation report that was leaked earlier this month, is a must read for anyone who works in media. It is indeed one of the key media documents of this age with a lot to teach a struggling Hollywood. The challenges facing the newspaper industry are very similar to those facing Hollywood. Both content creators are struggling to evolve in a changing media landscape and Hollywood would be wise to use the problems and solutions the NY Times innovation report illuminates to guide Hollywood in its evolution into Hollywood 2.0.

If you don’t have time to read the 97 page innovation report, here are the top 7 take aways for Hollywood to know … and start implementing!

images1) Shift Industry Goals, thus Efforts

NY Times: They need less thinking and resources (time and talents) put towards the “front page”, more thinking and resources put towards developing and reaching an online audience. (p. 90)

Hollywood: Less thinking and resources needs to be put towards first weekends, broadcast eyeballs or four quadrants, and more thinking about creating cross-platform, monetizable story experiences for audiences. Basically, by focusing on old goals Hollywood is misusing time and money and missing out on revenue opportunities, thus leaving money on the table. Continue reading