Merging Media 2013 Keynote: Twilight & Building Transmedia Strategies

logoLara Hoefs gave a keynote address at the 2013 Merging Media conference in Vancouver on “Building Transmedia Strategies: Where Storytelling and Marketing Collide.”  In this talk, she presented for the first time the Twilight transmedia case study. Fellow conference keynote speakers were Kathy Franklin (“Avatar”), Gary Hayes (StoryLabs), Steve Peters (No Mimes Media) and Christopher Sandberg (Company p).

 

 

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